by Victoria Lynn Childress
Iconyq Boutique, located in the heart of Cedar Hill, minutes outside of Dallas, is a blossoming custom apparel shop that specializes in women and men's custom clothing. The launch of Iconyq Boutique (pronounced "iconic") was a result of two paths crossing to form the perfect business venture with distinct fashion in mind. Tawni Haynes, co-owner of Iconyq Boutique, had a "passion for fashion" with the hottest, trendiest shoes, handbags and accessories for women. With strong business goals, she opened the doors of Essentially Diva, an upscale women's accessory shop more than 5 years ago and the rest is history! As a result of her own personal style and numerous incoming requests for image consulting and custom looks, Haynes' fashion path seemed to take a sudden, pleasantly surprising twist. This was especially so when she met Henry Coleman, the second half of the fashion-duo and co-owner of Iconyq Boutique. His story began when he started his very own business, as a fashion consultant for men, also designing custom wear. The connection between the two was immediate. They joined forces and started Iconyq Boutique.
The buzz of the duo's work is becoming a national topic in the custom fashion scene, specifically in the church community. You can find Tawni's work on the runways and stages of Gospel award ceremonies and fashion shows. The buzz is especially building in the Dallas/ Fort Worth area because of their customer service. Most of their production stems from the vision of their clients; the look they desire is the look Iconyq creates. One of the more popular products from the shop is a signature service called "Denim Undone." Women commission Iconyq to take a pair of their favorite jeans (old or new) and have them customized. This can range from a pair of jean pants flipped into a flaring and frazzled jean skirt, to a starred and studded spin on jeans, all to enhance the look. Most customers will suggest, "Get the True Religion jeans 'Undone'", however Haynes says, "It's not the brand. It's what we do to the brand that matters. It can be any brand. Our customization of the jeans is the signature."
Iconyq specializes in very distinctive attire for men and trendsetting fits for women. The options at hand are numerous, however exclusive, with a variety of styles, sizes and choices for the discriminating shopper who wish to maintain and enhance their personal collection. The boutique itself lends a feeling of urban-chic-classic and the patrons who shop there are extremely loyal customers. There seems to be a snowball effect with their shoppers, because the majority of their clientele is generated by word of mouth. The fashion speaks for itself! Tawni and Henry simply want to help men and women achieve their personal goals of style and sophistication.
This Fall, in preparation for their one-year anniversary and grand opening event, the shop will begin to feature exclusive Iconyq apparel only. All other featured clothing lines will be liquidated, as the shop grows a true name for itself and its popular style. Situated in an up and coming suburb of Dallas near Cedar Hill's Uptown Shops, Iconyq Boutique is located at 316 West Beltline. Stop by or visit them online at
iconyq.com or
tawnihaynes.com . Iconyq wants to help you achieve a permanent and iconic fashion statement.
Iconyq Boutique 316 West Beltline, Cedar Hill, Texas • 972.754.5096